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SEO / Marketing

Water Damage Restoration SEO Marketing

Over a 7 month period the Stambaugh Designs SEO team working on taking this restoration company from zero online visibility to top rankings in two markets, Ferndale and Bellingham.

Date
February 2025
Client
Water Damage Client

Water Damage Restoration SEO Services

Over a 7 month period the Stambaugh Designs SEO team working on taking this company from zero online visibility to top rankings in two markets, Ferndale and Bellingham.

Here's a breakdown of the ranking increases and key metrics for the SEO campaign:

Organic Keywords Increases:

Before Campaign: 0

After Campaign: 17

Increase: They now ranks for 17 keywords, up from none. This shows a successful keyword optimization strategy that has helped the site gain visibility for relevant search terms related to water damage restoration.

Organic User Growth:

Before Campaign: 0

After Campaign: 381

Increase: There has been a 77.78% increase in organic users just over the last three months (Dec. 2024-Feb. 2025). This significant jump in traffic suggests that the SEO efforts have not only improved visibility but also attracted more visitors to the website.

Page Authority:

Before Campaign: 5

After Campaign: 22

Increase: The page authority has increased by 17 points since the start of the campaign. This metric reflects the site's credibility and relevance in the eyes of search engines, which has been significantly enhanced. We do this primarily through content creation and building backlinks to the website.

Domain Authority:

Before Campaign: 4

After Campaign: 11

Increase: The domain authority has risen by 7 points, which is crucial for long-term SEO success as it affects how well the site ranks overall in search engine results.

Referring Domains:

Before Campaign: 0

After Campaign: 133

Increase: Gaining 133 referring domains from zero is a substantial achievement. This indicates a successful backlink strategy, which has improved the site's authority and trust from external sources.

Conversions:

Before Campaign: 0

After Campaign: 19

Increase: We configured a conversion on calls and form submissions with Google Tag Manager to track all conversions from the website. With over a 100% increase in conversions over the last three months, the campaign has not only driven traffic but also effectively converted that traffic into actionable leads or sales, showcasing the effectiveness of the SEO in terms of business outcomes.

Overview of increase in key metrics for their website

Keyword Rankings:

The campaign has shown progress in ranking for several key phrases:

  • Many keywords were ranked in Google Maps as you can see with the location marker in the "Rank" column
  • The "Life" column shows the ranking position improvements over the life of the campaign, all of these keywords increase from position 90+ to positions #1-3
  • For "water damage restoration Bellingham," they moved from position 37 to 1, a 36 position increase over time.
  • Other keywords like "home restoration" and "restoration contractors" have also seen improvements, with positions moving from no rank to within the top 100, and some even into the top 10.
Ranking for lucrative keywords in Maps and 2 locations.

Organic Keyword Growth:

The graph illustrates growth over time, with a significant uptick in rankings especially noted after the campaign start in June 24. Over the course of the campaign, the site has moved keywords into higher ranking brackets, with substantial growth observed within the last year.

Out of the 38 tracked keywords, 32 are ranking. 8 in top 3, 15 in top 10, and 29 in top 20.

Water Restoration Bellingham SEO Campaign Summary

In summary, the SEO campaign for this restoration company has been highly effective, transforming a website with no online presence into one that now has a growing footprint in search engine results, increased user traffic, better conversion rates, and enhanced site authority.

This comprehensive improvement across all key SEO metrics indicates a well-rounded strategy that addresses visibility, credibility, and conversion, setting them up for continued success in the competitive water damage restoration market in Bellingham.

Red line shows campaign start date - consistent increase in keywords ranking in Google.
Data straight from Google Search Console - organic clicks to website from user search queries

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