At Stambaugh Designs, we embarked on a transformative journey with Lockwood Leadership Coaching to redefine their digital presence. Our goal was to craft a website that not only showcased their coaching expertise but also reflected their unique brand identity and streamlined client interaction.
THE CHALLENGE
Lockwood Leadership Coaching's previous online platform was not effectively communicating their brand's ethos or simplifying the path to client engagement. They needed a website that was not only visually appealing but also functional, providing an intuitive experience for both new and returning clients.
OUR SOLUTION
Custom WordPress Theme: We developed a bespoke WordPress theme tailored to Lockwood's needs, ensuring a seamless user experience with a focus on user engagement.
Scalable ACSS Architecture: Utilizing Automatic CSS (ACSS), we provided a scalable and maintainable CSS framework that allows for easy updates and expansions without compromising on performance or design integrity.
Logo Re-design: We refreshed their logo to align with contemporary design trends while maintaining the brand's core identity, enhancing recognition and professionalism.
Brand Discovery and Color Palette: Through extensive brand discovery sessions, we crafted a color palette that resonates with Lockwood's brand essence, setting the tone for all visual interactions on the site.
Custom Graphic Design for Brand Elements: Each graphic element was designed to reinforce brand identity, from icons to background patterns, ensuring a cohesive look across the platform.
Content Copywriting: We wrote compelling copy that speaks directly to the leadership coaching audience, highlighting the benefits and unique methodologies of Lockwood's services.
Booking Integration with Practice CRM: To streamline client bookings, we integrated Practice CRM directly into the site, allowing for efficient scheduling and management of coaching sessions.
Homepage funnel design with clear CTA
FEATURES OF THE SOLUTION
User-Centric Design: A clean, navigable layout that guides visitors naturally through the site, from understanding services to booking sessions.
Responsive Design: Ensuring a flawless experience across all devices, crucial for professionals on the go.
SEO Optimization: Content and structure optimized for search engines to increase visibility among potential coaching clients.
Enhanced Branding: Every aspect of the site reflects Lockwood's leadership ethos, from the color scheme to the typography, creating a strong brand presence.
Ease of Management: With the video tutorial and user-friendly backend provided, Lockwood can manage content and updates independently, keeping the site dynamic and relevant.
Custom typography design for logo & branding elements
This project with Lockwood Leadership Coaching not only elevated their online presence but also fortified their brand, making it easier for them to connect with and serve their audience effectively.
Looking for a hand-lettering artist?
Custom typography has been scientifically proven to positively engage audiences and potential customers. In a digital world, people like seeing hand-lettering incorporated into advertisements, and other visual communications. Hire us to hand-letter your logo design, wedding signage, business signage, restaurant menus, and more.
Now that you've seen some of the work we've done for our amazing clients, it's time to schedule a call to see how we can help your business. We will uncover what you need to get to the next level in optimizing your business.
.jpg)
.png)
