Search engine optimization is one of the best ways to keep attracting customers to your online brand. However, SEO keeps evolving and if you are to enjoy any success, you need to keep up with the latest trends. There are many things that are anticipated to happen to the SEO world and we want to share some of the trends to watch for come 2021. Let’s take a look at some of the industry shakers that will take the lead in SEO.
Artificial Intelligence
Artificial Intelligence is one of the emerging trends and this will play a big role in SEO. Google introduced an AI algorithm known as RankBrain and this is worth paying attention to. The way people interact with online content has been transformed by artificial intelligence. As such, you need to start working on mechanisms on how to optimize for RankBrain. User signals will become important and critical in determining search results.
Voice Search
Voice search is another trend that is bound to make a huge impact on search engine optimization. Most users have already started making queries using apps like Alexa, Google Assistant, and Siri. Voice search is the way to go as it offers a lot of convenience for users. To make the most of voice search, you should focus on your keywords and make use of longer phrases. Your attention should be placed on the natural phrases that people use in their day-to-day life.
Mobile Friendliness
Mobile users are on the rise and most search queries are conducted using mobile devices. This is the main reason why Google introduced mobile-first indexing in 2019. This means that Google looks at the mobile version of a website first before ranking it. Your pages need to be mobile-friendly and you should not have a “disallow directive” on your site. Avoid content that needs interactions like swiping or clicking and give room for the lazy-loaded content. To keep up with SEO, your pages should be mobile-friendly.
Content With Google EAT Principle
Google EAT principle stands for Expertise, Authoritativeness, and Trustworthiness. While content is important for SEO ranking, in the near future the focus will shift to the quality of the content. When you have quality content, your pages will rank higher as Google strives to give users the best value. You need to shift your focus to the content that your audience will find useful. Understanding the customer’s journey is also imperative in content creation. Make sure that you are fulfilling Google’s EAT principle so as to rank higher on SERPs.
Keep Up with SEO Trends
From 2021 going forward, the way SEO works will shift drastically and there will be quite a number of changes. Working with reputable SEO experts is the only way that you can keep up with the ever-changing SEO trends. We are here and ready to assist you to make the most of the best SEO practices to keep you ahead of the competition.
Other articles:
How to Get to Top of Google Search Results
The Essence of a Good Web Design for SEO
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